Measuring the activity generated by offline ad campaigns can be a difficult prospect. Considering the costs involved with placing television, radio, and print ads, it’s important to get a good idea of the results of your ad campaigns — and your potential ROI.

We all know that Google Analytics is a great website analytics tool for tracking website activity. But what most people don’t know is that you can also use Google Analytics to track the results of your offline ad campaigns.

The key is to use GA’s link tagging tools and web page redirects. Continue reading…