I see this question come up quite often.

People ask where they should set up their new company blog to maximize their blog’s SEO effectiveness. Answers are always varied and mostly, in my humble opinion, incorrect.

To take full advantage of the search engine optimization benefits of setting up a new company blog, there’s only one answer.

But first, how does a blog help with your search engine optimization efforts in the first place? Continue reading…

Measuring the activity generated by offline ad campaigns can be a difficult prospect. Considering the costs involved with placing television, radio, and print ads, it’s important to get a good idea of the results of your ad campaigns — and your potential ROI.

We all know that Google Analytics is a great website analytics tool for tracking website activity. But what most people don’t know is that you can also use Google Analytics to track the results of your offline ad campaigns.

The key is to use GA’s link tagging tools and web page redirects. Continue reading…

A few days ago, I got into a discussion on a forum about meta tags and their benefits for search engine optimization. The original poster had asked about which meta tags were the most important for SEO.

The overwhelming response was, “Meta tags?! Nobody cares about those anymore — don’t waste your time!” For SEO maybe, but ignoring meta tags altogether could mean that you’re missing out on valuable clicks when your site shows up in the SERPs (search engine results pages). Continue reading…